In several instances, Apple has denied providing the backdoor mechanism because it can be exploited by the bad guys, which eventually exposes the security of millions of iPhone users. Furthermore, the company can benefit from diligent marketing and promotions. Besides, the company can consider automating the processes of contracting manufacturers as a way of curbing the increasing labour costs that come with involving Apple product manufacturers. Therefore, this Apple SWOT analysis, SWOT analysis of Apple, or SWOT analysis Apple assists in presenting the strategic factors that result in business growth. The company is yet to roll out products that are produced using green technology. SWOT stands for strengths, weaknesses, opportunities, and threats. The SWOT or strategic analysis of Apple showed that the major key strengths of Apple Inc. that comes from the quality and uniqueness of the Apple iPhone. Apart from these stores, it also sells its products through trade partners, through online channels and other premium retail stores. 18th Apr 2019 Marketing Reference this Share this: Facebook Twitter Reddit LinkedIn WhatsApp Company Description: Apple Inc. (Apple), was incorporated on January 3, 1977,as a design, manufacture and market mobile communication and media device, personal computers, and portable digital music player. Introduction: [Go to Apple SWOT Analysis 2018] In the first quarter of 2017, Apple sold 78.29 million I-phones, creating revenue of $54.378 billion. Apple is highly dependent on China for its manufacturing and supply chain. 2. Apple SWOT 2020 | SWOT Analysis of Apple. The bar chart below will help with Apple competitors analyze the performance of Apple with its peers … Apple SWOT Analysis - The Big Problem It Can't Ignore. Apple launched its first product ‘Apple 1 computer’ in 1976. Due to their premium pricing, only middle or high-class individuals can afford their products. Mcdonald’s Strengths 2020. Apple is headquartered in, Today, one of the most successful products of Apple is the ‘iPhone’. Gupta understands how to create and implement business strategies. SWOT Analysis is a proven management framework which enables a brand like Apple to benchmark its business & performance as compared to the competitors and industry. projects actually to work on.”. For instance, the company is keen on automobile production with an inaugural Apple car expected in 2020. The tech giant said that it did so to prevent unexpected shutdowns. Thank you!! Since then, Apple has grown exponentially in terms of products and services. As the competition is getting stronger, Apple either has to introduce new technologies or revise its pricing policy to stay ahead of its competition. iPhone 7 cost $649 in 2016, and in about three years, its price increased by 54%. While the computing industry has been seeing a decline in the recent years, in 2017 and 2018, Apple again started climbing the charts to restore its … Apple Inc.’s SWOT Analysis Recommendations, estimated that it will be a 27 billion U.S dollar plus market, iPhone models with older and degrading batteries. Apple Inc. has 470 stores across 17 countries across the world. Apple SWOT Analysis Author- Abhijeet Pratap | Posted- January 25, 2020 July 19, 2019 | Updated: January 25, 2020 | INTRODUCTION It is the topmost company in the world with more focus on technology. Besides, Nintendo is collaborating to bring a new game – Mario Run to iPhone. These hefty profits are then reinvested in R&D as well as brand building. thank you so much for your hard work man <3. It isn’t big news that Apple is a demanded brand in corporate offices. Apple, Inc. is one of the most successful companies in the world. Apple’s advertising is done by creating a buzz about its upcoming upgrades and products. This Apple Inc. SWOT analysis will give insights on the strategic actions of the business, more so in optimizing its growth based on its strengths and opportunities. Today, one of the most successful products of Apple is the ‘iPhone’. Apple SWOT Analysis 2020 1. Made my research fun and easy! It is also recommended that the company established collaborations with more brands and distributors to enhance general market penetration. Besides, its pricing policy is such that the price doesn’t break in the market thus you will find Apple selling at the same price tag in different retail stores. Wouldn’t you say Apple has taken the opportunity in “smart wearables”? Thank you for this, I now have hope ! Other laptop brands like Lenovo and HP are producing affordable computer products for consumers around the world thus marginalizing Apple’s expensive MacBook to the majority upper-income earners. With the advancement in technology, brands like, As the competition is getting stronger, Apple either has to introduce new technologies or. Since its inception, the company has exponentially grown in terms of products and services. Apple Inc. can use its strengths to efficiently exploit the opportunities … Consequently, it adversely affects the gross margin on the products and may make the product more expensive for customers. Apple has solidified their grounds by establishing loyal customers, even with limited advertising resources. Strengths: The Name You Know And The Features You Love. Apple has a limited distribution network across the world with only 470 distribution centers. It also attempts to examine the potential opportunities that may come along its way and the threats it should keep close eyes on. Apple Inc. is known for its efforts of establishing and maintaining a loyal customer base even with its poor marketing strategies. The primary reason Apple to maintain a loyal customer base is its unique customer experience, innovation, and simplicity. The illegal dealers sell Apple counterfeit products at the same price as the original Apple products. Brand such as HTC, Samsung, and Lenovo are using Android software to create new smartphones making Android command a 72.23 per cent market share while Apple has a mere 24.55 per cent of market share globally. Counterfeit products can make potential customers believe that it is a product made by Apple with low quality. Apple SWOT Analysis 2020 1. SWOT Analysis of Apple A SWOT analysis is an incredibly easy but effective method used to identify the components that help a business thrive or contribute to its development. Currently, Android has captured 72.23% of the market share, while Apple has only 24.55% of the market share globally. Considering the external business environment and the wide global demand, it can be deduced that these are some of the best opportunities that Apple has at the moment. Apple has consistently ranked top in generating profits, revenue, market capitalization, and consumer cachet. A Nonprofit SWOT Analysis is a straightforward technique that lets you examine your organization’s Strengths, Weaknesses, Opportunities, and Threats. Based in Cupertino, California, Apple Inc. was founded by Steve Jobs in 1976. 3. A SWOT analysis of Apple Inc. shows that the business is strong but must address the threats of competition and imitation in the computer technology, cloud services, digital content distribution, and consumer electronics industries. Stable income through successful franchising and marketing campaigns. Apple Industry Analysis: SWOT and Porter's Five. Tracking users undermines trust. SLIDE | 2 ABOUT APPLE Name Apple Inc. SWOT stands for strengths, weaknesses, opportunities, and threats. Apple Inc. can use its strengths to efficiently exploit the opportunities that it has such as expanding its distribution network. They might be entering into areas in which they lack competencies; remember the failure of Apple maps. Apple has been accused of using tracking apps in its phones, which revealed the precise location of users. 1. Liam is an iPhone recycling robot that breaks down and dissects an iPhone. As of 2020, Apple is one of the leading brands in the IT & Technology sector. There is a mutual demand from Apple to raise its product portfolio. Apple’s researchers, developers, and product specialists are a team of highly qualified professionals that have years of experience in branding consumer products. Apple’s services include digital content stores, streaming services, iCloud, AppleCare etc. 3. Today it is one of the most valuable companies which consistently surprise and delight its customers. When it comes to the tech industry, Apple is a big player who always wants to take the lead. High-end markets mostly attract people from the middle- and high-income brackets hence closing out those from low-income brackets who easily purchase products from Apple’s competitors like Samsung. For instance, Dell launched its new XPS Laptop Model which is giving Apple’s MacBook a serious competition. Apple Industry Analysis: SWOT and Porter's Five. Counterfeit products make potential customers think that it is an Apple product but made with low quality tainting the Apple brand before the public. Gupta. This is why they have been able to maintain more than 90 percent customer retention rate. As such, the concentration of Apple on its sales and service distributing is nothing but legendary. Brand equity – Apple is one of the top most companies of the world for its brand equity.From the days of mcintosh computers, Apple is known to be a brand with promise. One of its most targeted weaknesses is that it has extremely expensive products. To increase profit margins and command a stronger market base, Apple should consider utilizing artificial intelligence. Comes as a successor to iPad range which is in market from 2010. APPLE INC. SWOT ANALYSIS 2020 2. Based on this SWOT analysis, it is evident that Apple Inc. has major strengths that can effectively influence the company to address its weaknesses. Apple I-phone swot analysis . f. SWOT Analysis and pestle analysis December 5, 2020 / in Feeds / by admin marketing plan of apple car. These strengths are internal factors specific to the conditions within the business organization. Press release - Market Growth Insight - Digitization IT Spending Market SWOT Analysis 2020 by Players - Apple, Capgemini, iGate, Accenture - published on openPR.com It will become a $27 billion+ market with 233 million unit sales. Counterfeit products can make potential customers believe that it is a product made by Apple with low quality. Thank you so much for the hard work :-). As such, if a product fails, about 10 percent loss befalls Apple. SWOT-Analysis Strength. This is the ideology that drives Apple to success. Apple was the first to introduce some of the most innovative products that have changed the world (iPhones, iPads). They’ve come a long way since the initial Macintosh computer, but in business, there’s always room for adjustment. However, … Apple is headquartered in Cupertino, California and was founded by Steve Jobs. Apple is now fixated on Apple Car which is supposed to be launched in 2020. They tend to ponder on things that not even the consumers have imagined yet. Apple carefully selects the authorized sellers of its products. And clearly, one purpose of autonomous systems is self-driving cars. Save my name, email, and website in this browser for the next time I comment. Apple is a leading company in the technology world since the 1980s. We respect your privacy. Opportunities are external factors that are based on the industry atmosphere. At first, it came with the MacBook, then the iPod, the iPhone, the iPad, and the iWatch. The SWOT analysis of Samsung mentioned in this article has highlighted the main strengths of the brand that comes up from its brand awareness, innovation in its various products, huge investment in its Research and Development, its strong international reach, and its various software integration in its product. Moreover, Apple uses its brand to sell a lifestyle of creativity and sleekness. It is, for this reason, Apple’s profit margins are always high with every new device they launch into the market. There are huge opportunities for this company, and there are major threats from the competitors as well. A management consultant and entrepreneur. In addition, Apple has introduced many new services in 2019, such as Apple TV+ (launched in Nov 2019), Apple news+ and Apple Card (credit card services), Apple Arcade (game subscription). S.K. Strong brand image 2. Although Apple can charge premium pricing and generate hefty profit margins, price-conscious consumers switch to competitive brands like Samsung and dell which offer the same specs products but at reasonable prices. It is the opportunities that influence the policy direction of the business. Collusion between the two giants makes it, Apple is yet to launch products that are created using green technology. More than 90% of the restaurants are run by franchisees and McDonald’s generates more than half of its revenue outside the U.S. Let’s dive in the swot analysis to have a better understanding of the company. Updated on December 13, 2020 by Nathaniel Smithson. Brand equity – Apple is one of the top most companies of the world for its brand equity.From the days of mcintosh computers, Apple is known to be a brand with promise. Logo Industries served • Computer hardware (iMac, iMac Pro, MacBook, MacBook Pro, MacBook Air) • Software (iOS, iPadOS, MacOS, watchOS, tvOS, Safari, iWork, iMovie) • Consumer electronics (iPhone, iPad, Apple TV, Apple Watch, AirPods, HomePod) • Internet Services (iCloud, Apple … Apple Inc Report contains a full version of Apple SWOT Analysis. SWOT Analysis of Apple Strengths Leading Innovators Among Electronics Brands: Apple has been ranking consistently at the top of the BDG’s list of 50 companies since 2005 due to its innovation in electronic devices. He is passionate about analyzing and writing about businesses. It reported flat revenue in Q2 of 2020 and declined to offer annual revenue estimates for FY2020 due to supply chain uncertainties. Apple is under investigation for unfair business practices after receiving payments to make Google’s search engine as the default search engine for its Safari web browser. Deliveroo Business Model | How Does Deliveroo Make Money? Apple continues to grow its wearable category i.e., Apple Watch, AirPods, etc. 1920 x 1250 png 92kB. Uber SWOT Analysis 2019 | SWOT analysis of Uber. This is because weaknesses are obstacles to the growth of the company. Thanks Ribana for the kind words ! The rising cost of labour in foreign markets is an aspect that is putting a serious dent in Apple financial muscle. S.K. Compared to Apple’s performance in the same quarter last year, this is a rise of 5 percent. If the company focuses on expanding its distribution network, it can generate higher sales and revenue. In 2018, the company became the flagship firm to touch a trillion dollar market capitalization, although for a … For instance, India, China, and Pakistan customers are moving to android phones such as Samsung because of its excellent features and reasonably low prices. It also attempts to examine the potential opportunities that may come along its way and the threats it should keep close eyes on. It identifies all the key strengths, weaknesses, opportunities and threats that affect the company the most. Such innovations of new technologies limit the impact of imitation. To increase its profit margins and have a strong market position, Apple should utilize artificial intelligence. Apple Inc. has always designed its products with a primary focus on consumers while keeping their mind in the future. Nonetheless, the company faces serious threats of imitation and tough competition from major brands like Samsung hence affecting its presence in the global market for consumer computer hardware and software, electronics, and online digital content distribution services. SWOT Analysis of Apple, Inc. Apple has recently concluded their Apple Event and released intimate details about the upcoming iPhone 7, new expansions for the Apple Watch, and their new Bluetooth headphones — AirPods. APPLE INC. SWOT ANALYSIS 2020 2. Apple Computer Inc. was founded by Steve Jobs and Steve Wozniak in April 1976. Apple Inc. has employed top researchers, developers as well as product specialists who have a vast experience in branding consumer products. Apple has been expanding its services portfolio for many years. And we start to see it as a mother of all A.I. f. SWOT Analysis and pestle analysis Apple is yet to launch products that are created using green technology. As of 2020, Apple is one of the leading brands in the IT & Technology sector. It is thinner to 6.1 mm as against 7.5 mm in previous model, also it is 32gms lighter. SWOT Analysis of Apple Strengths Leading innovator amongst the electronics brands: Since 2005, Apple has persistently been ranked at the top position on the in BDG's list of 50 companies because of its uniqueness in electronics devices. The company has been providing robust technology products and exceptional software services. These opportunities will not only catapult Apple’s growth significantly, but they can also be used to drum up the present product sales. 2. highly appreciate the time you have put into this thanks man. In addition, Apple has introduced many new services in 2019, such as, Apple’s products can be considered a luxury due to their, Because of their success, Apple does not feel the need to have excessive spending towards advertisement in comparison to other big brands such as, Apple is rapidly expanding into new services, such as video content streaming, game streaming, credit card – competing with the dominant players such as, They might be entering into areas in which they lack competencies; remember the, Even though the latest version of Apple’s phones gives users the right to, Apple is under investigation for unfair business practices after receiving payments to make Google’s search engine as the default search engine for its Safari web browser. SWOT analysis of Apple – Apple SWOT analysis . Apple Inc Report contains a full version of Apple SWOT Analysis. Apple SWOT Analysis 2020 | SWOT analysis of Apple company. 8. Even with this clarification, consumers felt betrayed since Apple was not transparent enough. It needs to come up with some right decisions, and few innovative products to keep up with the market. projects. Its names goes a long way with a loyal customer base thus any product that is associated with Apple Inc. is often pre-ordered. Even though the latest version of Apple’s phones gives users the right to decline the tracking, trust is difficult to regain once it is lost. In a recent webcast, Mark Zuckerberg, Facebook’s CEO, criticized Apple for its monopoly on App Store and hefty charges. 6. Before any product is created, a thorough study is done to help understand the customer needs and requirements. Apple Inc. has evolved fro… It is thinner to 6.1 mm as against 7.5 mm in previous model, also it is 32gms lighter. With the advancement in technology, brands like Samsung, Google, and Dell are giving Apple tough competition. Sustainability made Possible through Liam. bstrategyhub.com. Apple SWOT 2020 | SWOT Analysis of Apple. Apple has the opportunity to focus on delivering self-driving software technology instead of building an actual car like Tesla does. The iPhone is the most sold smartphone around the world; this feature promotes the Apple Watch immensely. As such, once you buy an Apple product, you enter the Apple world and you just have to remain there. In this SWOT analysis tutorial, we will conduct Apple SWOT analysis. The outbreak has significantly affected and may continue to disrupt Apple’s sales in the fiscal year 2021. Companies like Samsung, HTC, and Lenovo are using Android software to create new smartphones. An Apple Wireless Keyboard (German language) and Magic Mouse. Collusion between the two giants makes it difficult for rivals to enter and expand into the search engine market. Did you find this article interesting? As a leader, Apple has a huge market share coupled with consumer expectations that are currently shooting through the roof. Besides, Apple has inaugurated the Apple genius bar where customer issues can be solved directly within the retail store. In the year 2017, Apple acquired Regaind, a French AI startup and DeskConnect, an AI tool. SLIDE | 2 ABOUT APPLE Name Apple Inc. Apple is an innovative world that focuses on the design, development, and sale of numerous computer software, electronics, and online services. Read about the brand's strengths, weaknesses and challenges in 2019. The costs involved in contracting manufacturers from countries like China, greatly shrink the profit margins or push the prices a bit higher. It attempts to examine how Apple Inc. has been utilising its strengths and addressing its weaknesses. Apple Mobile's Competitor Analysis (Feb 2019 To Mar 2020) Our Apple Case study writers at onlineassignmentwriters.com did some research to writing apple case study assignment writing find out the market share of Apple with all other mobile vendors worldwide across a range of products. marketing plan of apple car. For example, about 19% of Apple’s annual revenue ($53 B out of $274 B in FY 20) came from its services, which is the second biggest contributor to its revenue after the iPhone (50% of its revenue). www.marketingstudyguide.com. The following are Apple Inc.’s most important opportunities: Over the years, Apple has dominated the technology arena. Apple can always rely on the power of the internet for future opportunities to gain new customers and form new alliances. Press release - Market Growth Insight - Smartwatch Market SWOT Analysis 2020 by Players - TomTom, Pulsense, Polar, Geak - published on openPR.com Low-Income consumers can’t simply afford Apple products. Apple’s products do not support other software or technologies making them incompatible with other devices. Apple Inc.’s SWOT Analysis Recommendations Based on this SWOT analysis, it is evident that Apple Inc. has major strengths that can effectively influence the company to address its weaknesses. Smart wearable technology will soon dominate the world. Logo Industries served • Computer hardware (iMac, iMac Pro, MacBook, MacBook Pro, MacBook Air) • Software (iOS, iPadOS, MacOS, watchOS, tvOS, Safari, iWork, iMovie) • Consumer electronics (iPhone, iPad, Apple TV, Apple Watch, AirPods, HomePod) • Internet Services (iCloud, Apple … Apple is well known as technology giant and an innovative company that has brought several superhit products to the market including iPod, iPad and Mac. www.garyfox.co . This SWOT Analysis of the iPhone breaks down the best, worst, and questionable aspects of this favored smartphone device. An immediate advantage Apple has over competitors is the ability to sync the watch to the iPhone. Copyright © 2020 Business Strategy Hub. This led to a number of people filing lawsuits against the company. In the fiscal year 2020, iPhone sales of, Apple was the first to introduce some of the most, Apple puts dedication into its product designs. Although the iPod enjoyed many years of considerable revenue growth, it was reported in 2014, “the iPod accounted for just 1.25 percent of Apple’s revenue” (Richter, 2019). The major key weaknesses include lack of distribution channels in the countries and high price which can be overcome. Previous Post Publix Super Markets: Mission | Values | Philosophy (2020) Next Post How Does Credit Karma Work and … Bearing in mind that Apple is a technological leader with top brand equity, it keeps a high-profit margin that it commands over its products. Apple customers hardly switch to other mobile and other product brands. thanks… nice study outcome.. tq for the article.. Indeed, the company is a leader in technological innovation through telecommunications, electronics, and home appliances. He is passionate about analyzing and writing about businesses. We hope you liked our SWOT analysis. Apple, Inc. is one of the most successful companies in the world. Apple Inc.’s success is attributed to its ability to utilize business strengths while overcoming the weaknesses and threats and effectively exploiting the opportunities in the industry. Aplle Inc. is known for its unique value products. Apple has the expertise needed to deliver self-driving car technology rather than fully-functional autonomous or electric cars. Overall, SWOT Analysis of Apple shows that the future scenario of Apple Computers does not look bright. Apple’s products can be considered a luxury due to their premium prices. The products are priced for middle and high-income consumers. The company has been providing robust technology products and exceptional software services. The major key weaknesses include lack of distribution channels in the countries and high price which can be overcome. This example SWOT was generated using the SWOT analysis Excel template that you can download for free on this website. Apple Inc. has the opportunity to expand its distribution network. Example SWOT for Apple - THE Marketing Study Guide. These reusable parts are then categorized and safely stored so they can be used for new manufacturing. SWOT Analysis of Apple Strengths Leading Innovators Among Electronics Brands: Apple has been ranking consistently at the top of the BDG’s list of 50 companies since 2005 due to its innovation in electronic devices. It strips them all the way down to a single bolt. Apple has been under constant pressure by government agencies to unlock the iPhone via a backdoor, which means unlocking the encryption of the iPhone and giving access to its data. Effectiv… Forbes.com reports, “the Apple Watch accounts for 51.4% of smartwatch revenues in the first half of 2020” (Williams, 2020). Strengths in SWOT analysis of Apple Iphone. The following are the most recognizable weaknesses in Apple Inc. Incompatibility is the main issue in Apple as most of its products are not compatible with third-party accessories and software. Tim Cook is the current CEO of the company. It has millions of loyal customers with steady increment. With the expansion of their team, Apple can continuously build new opportunities. This report closely examines Apple’s strengths, weaknesses, opportunities, and threats. As of early 2020, the company employed around 137,000 full-time employees. They provide top quality and cutting-edge technology that offers a breakthrough in customer experience. This action has led people to file several lawsuits against the company alleging that Apple’s actions considerably affected the resale value of their products besides forcing some users to upgrade to newer versions prematurely. Recently, the company has extended its AI portfolio. 9. This greatly threatens Apple’s market penetration. Visiting an Apple-owned retail store is an amazing experience. The SWOT Analysis of Apple Background of The Apple Founded Time April 1, 1976 Serving Sectors Computer hardware, software, electronic consumer products, and electronic software distribution. SWOT analysis of Samsung (6 Key Strengths in 2020) Ovidijus Jurevicius | January 10, 2020 This Samsung SWOT analysis reveals how the second largest technology company used its competitive advantages to become a leader in consumer electronics, home appliances and … S.K. Liam is designed to yield as many reusable parts as possible. Originally a trading company, it took Samsung 22 years to become the fully-fledged electronics company that most people recognize today. We will try to find out major Apple’s strengths, weaknesses, opportunities and threats that affect its performance positively or negatively. : ). More than 90% of the restaurants are run by franchisees and McDonald’s generates more than half of its revenue outside the U.S. Let’s dive in the swot analysis to have a better understanding of the company. This SWOT report is ideal for case studies. This is because it rarely markets its products. April 16, 2020; Business; Apple was founded by Steve Jobs, Steve Wozniak, and Ronald Wayne in April 1976. Having diverse operations in various markets around the globe, Apple deals with a different set of SWOT analysis Apple factors, which are based on regional situations as well.